TABLE OF CONTENTS

Volume 3, Number 2, Fall 2008

ADDING VALUE TO BUYER-SUPPLIER RELATIONSHIPS IN CHINA (Abstract)
Brenda Sternquist, Michigan State University
Carol A. Finnegan, University of Colorado at Colorado Springs
Zhengyi Chen, Michigan State University

HOME COUNTRY INSTITUTIONS AS PREDICTORS OF FDI IN INDIA (Abstract)
Jamie D. Collins, Baylor University
Dan Li, Indiana University
Purva Kansal, Panjab University, India

INTERNATIONALIZATION AND NETWORK STRATEGIES: TAIWANESE FIRMS’ FOREIGN DIRECT INVESTMENT IN CHINA AND THE U.S.A. (Abstract)
Chi-Hsing Tseng, National Pingtung Institute of Commerce, Taiwan
Hsin-Chih Kuo, I-Shou University, Taiwan

Export BarRiers and Firm Internationalisation from an Emerging Market Perspective Abstract)
Zafar U. Ahmed, Prince Sultan University, Saudi Arabia
Craig C. Julian, Southern Cross University, Australia
Abdul Jumaat Mahajar, Universiti Utara Malaysia, Malaysia

THE ROLE OF INTERACTION AND GENERAL ADJUSTMENT IN EXPATRIATE ATTITUDES: EVIDENCE FROM A FIELD STUDY OF GLOBAL EXECUTIVES ON ASSIGNMENT IN SOUTH KOREA, JAPAN AND THE NETHERLANDS (Abstract)
Jennifer Palthe, Western Michigan University

DOES CONSUMER ETHNOCENTRISM AFFECT PURCHASE INTENTIONS OF CHINESE CONSUMERS? MEDIATING EFFECT OF BRAND SENSITIVITY AND MODERATING EFFECT OF PRODUCT CUES (Abstract)
Yujie Wei, The University of West Georgia

Measuring Performance of Sino-Japanese Joint Ventures in China: The Relationship among Methods, Parties , Approaches , and Impact of National Culture (Abstract)
Lung-Tan Lu, Fo Guang University, Taiwan