The Roadmap For Global Expansion Of Evergreen Marine Corp

Sandra S. Liu
Purdue University

ABSTRACT

Evergreen Marine Corp (EMC) started as a privately-owned single-vessel company and became a global ocean carrier giant with 240 service locations; its shipping network now covers 80 countries. The success of the company’s global expansion has been well recognized. This article will explore the journey of Evergreen’s globalization through an interview with one of the senior managers who has been involved in every stage of the company’s globalization process.